rosenthalArt Director
New York, NY
rosenthalArt Director
New York, NY
NIKE
MINDBODYGREEN
APPLE
NATIVASPA
DIME BEAUTY
BRANDED CONTENT
WATERLOO
2025 PITCH
Social-first creative for Apple Music and Apple Card that brought a challenger mindset to both products. For Music, we crafted culturally resonant content tailored to distinct personas to compete with everything else in-feed. For Card, we focused on simplifying complex value props into visually compelling, conversion-ready assets that made financial tools feel accessible, modern, and worth switching for. Each concept was designed to break through the noise and drive both brand love and action.
Art Direction & Copy
GRAPHIC DESIGNER: SARAI DE LA CRUZ
ANIMATOR: JAIME GIL