rosenthalArt Director
New York, NY
rosenthalArt Director
New York, NY
NIKE
FUZZY
MINDBODYGREEN
APPLE
NATIVASPA
DIME BEAUTY
BRANDED CONTENT
2025
This confessional-style spot plays on the emotional language of breakups, but with a twist. What sounds like relationship drama is actually a skincare shift. As women share their “breakup stories,” we learn they’re leaving behind harsh, complicated routines for DIME: clean, effective skincare that just makes sense. Crafted for Meta ads, this video balances intrigue and relatability to drive awareness, build brand trust, and highlight DIME’s no-compromise approach to skin wellness.
Art Direction
CREATIVE DIRECTOR: KATRINA ALONSO
DIRECTOR & PRODUCER: ARI NISSENBAUM
HEAD OF PRODUCTION: STEEN WICHMANN
POST PRODUCTION: MATT SMITH
EDITOR: HAGAN HINSHAW