rosenthalArt Director
New York, NY
rosenthalArt Director
New York, NY
NIKE
FUZZY
MINDBODYGREEN
APPLE
NATIVASPA
DIME BEAUTY
BRANDED CONTENT
2025
To launch a fast casual Halloween LTO with genre-level fanfare, we turned the product into the villain of its own cult horror trailer. Drawing from lo-fi film aesthetics, we leveraged AI to build a surreal, stylized world with only the food image shot practically. The contrast made the spot feel strange, cinematic — and impossible to look away from.
Art Direction & Copy
GRAPHIC DESIGNER: YESSY ESTRADA
EDITOR: KAREN LEON
PRODUCTION: MATT SMITH