melissa
rosenthalArt Director
New York, NY






























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melissa
rosenthalArt Director
New York, NY








NIKE
FUZZY
MINDBODYGREEN
APPLE
NATIVASPA
DIME BEAUTY
BRANDED CONTENT










 MINDBODYGREEN | NIKE
2024
Led the creative direction for mindbodygreen + nike campaign creative, photography and graphic design direction. 

We collaborated with Nike to create a one-of-a-kind interactive quiz encouraging runners of all levels to amplify their passion by embracing their unique personalities. Leaning into the fun and energetic side of running, we inspired our community to think about the sport as an outlet for self-expression—starting with the perfect pair of running shoes and Nike’s brand new “color packs”.

Check out the full experience here.



ROLE

Art Direction
Production
Graphic Design




MOODBOARD








 





INTERACTIVE EXPERIENCE
Scroll & click through the experience or see it in action here.

Desktop Experience
Mobile Experience




CUSTOM PHOTOGRAPHY

 










COLLABORATORS

Creative Director: Danielle Vogl
3D Ilustrator: Ben Voldman
Photographer: Jeremy Varner