melissa
rosenthalArt Director & Graphic Designer
New York, NY






















SELECT CLIENTS

Nike, Dyson, Under Armour, Ketel One
Zappos, Athleta, Sephora, GT’s Kombucha,
Nerd Wallet, Hill’s Pet Food







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melissa
rosenthalArt Director & Graphic Designer
New York, NY








NIKE FIND YOUR FLAIR
MINDBODYGREEN SHOP
NATIVASPA GOLDEN HOUR
MINDBDOYGREEN BRANDED CONTENT
WATERLOO THE MOCKTAIL LAB
NIKE HOLIDAY
COTTON EVERYDAY NATURAL
MINDBODYGREEN GIFT GUIDE







 

MINDBODYGREEN |  NIKE
2023
Led the creative direction for mindbodygreen + nike holiday campaign creative, social media strategy, and graphic design direction. 

Nike wanted to provide the community with mindfulness practices as the key joy to joy during the winter season. Focusing on the principles of mindfulness including meditation, visualization, breathwork, positive self-talk, and journaling. This campaign prompted our audience to envision a more mindful holiday season. It was also a greater invitation for our audience to prioritize their holistic well-being—with Nike Well Collective as the resource that supports the journey. 

This partnership increased awareness surrounding the nike app and Feel Good Collection, positioning nike as the brand that supports every corner of mind, body, and life.

ROLE

Creative Direction
Production
Graphic Design



SOCIAL CAMPAIGN




MOODBOARD  
 
The foundation of Nike Well Collective is built on Nike’s five pillars of holistic fitness: movement, mindfulness, nutrition, rest and connection. I used these pillars to influence the overall  experience aesthetic, mixing Nike imagery with custom animation.



 

INTERACTIVE EXPERIENCE
Scroll & click through the experience or see it in action here.


Desktop Experience
Mobile Experience







COLLABORATORS

Creative Director: Danielle Vogl
Animator: Michelle Namahd