melissa
rosenthalArt Director & Graphic Designer
New York, NY






















SELECT CLIENTS

Nike, Dyson, Under Armour, Ketel One
Zappos, Athleta, Sephora, GT’s Kombucha,
Nerd Wallet, Hill’s Pet Food







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melissa
rosenthalArt Director & Graphic Designer
New York, NY








NIKE FIND YOUR FLAIR
MINDBODYGREEN SHOP
NATIVASPA GOLDEN HOUR
MINDBDOYGREEN BRANDED CONTENT
WATERLOO THE MOCKTAIL LAB
NIKE HOLIDAY
COTTON EVERYDAY NATURAL
MINDBODYGREEN GIFT GUIDE









 MINDBODYGREEN | NIKE
2024
Led the creative direction for mindbodygreen + nike campaign creative, photography and graphic design direction. 

We collaborated with Nike to create a one-of-a-kind interactive quiz encouraging runners of all levels to amplify their passion by embracing their unique personalities. Leaning into the fun and energetic side of running, we inspired our community to think about the sport as an outlet for self-expression—starting with the perfect pair of running shoes and Nike’s brand new “color packs”.

Check out the full experience here.



ROLE

Art Direction
Production
Graphic Design




MOODBOARD








 

Playing with the intersection of real life and rendered environments, we imagined four distinct worlds  for each persona. Working with a 3D illustrator, we brought surprise and delight to the quiz results page.  





INTERACTIVE EXPERIENCE
Scroll & click through the experience or see it in action here.

Desktop Experience
Mobile Experience




We sourced talent from the mindbodygreen team to bring an authentic vibe to the quiz. Combined with 3D enchanted worlds, it allowed readers to find the balance between relatable and aspirational when it comes to running.


CUSTOM PHOTOGRAPHY

 



SOCIAL CAMPAIGN









COLLABORATORS

Creative Director: Danielle Vogl
3D Ilustrator: Ben Voldman
Photographer: Jeremy Varner