melissa
rosenthalArt Director & Graphic Designer
New York, NY






















SELECT CLIENTS

Nike, Dyson, Under Armour, Ketel One
Zappos, Athleta, Sephora, GT’s Kombucha,
Nerd Wallet, Hill’s Pet Food







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melissa
rosenthalArt Director & Graphic Designer
New York, NY








NIKE FIND YOUR FLAIR
MINDBODYGREEN SHOP
NATIVASPA GOLDEN HOUR
MINDBDOYGREEN BRANDED CONTENT
WATERLOO THE MOCKTAIL LAB
NIKE HOLIDAY
COTTON EVERYDAY NATURAL
MINDBODYGREEN GIFT GUIDE







 

MINDBODYGREEN HOLIDAY GIFT GUIDE
2021 
Designed and art-directed mindbodygreen's highest-ever performing custom curated holiday gift guides. 

New designs Increased affiliate revenue by over 50% YOY,  in addition, the new designs led to greater engagement and time spent on site.  

Check out the full experience here.

ROLE
Art Direction
Graphic Design



MOODBOARD


 
 


The combination of whimsical and floral custom photography evoked celebration and holiday magic that was inclusive and fun. This project demonstrates how investment in beautiful and curated experiences drives revenue.





 

INTERACTIVE EXPERIENCE Scroll & click through the experience or see it in action here.





SOCIAL CAMPAIGN









COLLABORATORS

Creative Director: Danielle Vogl
Designer: Michelle Namahd 
Designer: Abby Maker 
Photographer: Echo Yu Chen