melissa
rosenthal
Art Director
New York, NY































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 MINDBODYGREEN | WATERLOO SPARKLING SELTZER


2024


Led the creative direction for mindbodygreen + waterloo campaign creative, photography, and graphic design. 

After a successful campaign with Waterloo in 2023, they came back looking for another eye catching interactive experience to highlight their sparkling water. 

ROLE

Art Direction
Production
Graphic Design




MOODBOARD

















SOCIAL CAMPAIGN








COLLABORATORS

Creative Director: Danielle Vogl
Copy: Devon Barrow
Photographer: Aaron Bernstein
Stylist: Will Blomker